“Conformity is doing what everyone else is doing, regardless of what is right. Morality is doing what is right, regardless of what everyone else is doing.” ~Evette Carter
I recently saw the above quote by Evette Carter and it really resonated with me and the journey I’ve been on as an entrepreneur. In the world of social media marketing there is a LOT of noise out there. This really could be said about many industries or areas of life. In the 1970’s there was ONE book on raising a baby. Fast forward to 2015 where you get 62,600,000 results in google about “raising a baby”. The very same could be said about the world of social media marketing. Everywhere you look (Facebook, Twitter, Instagram, LinkedIn, Google+ and more) there is someone who is an “expert” or who has unlocked the secret on being a successful social media marketer. It can be very confusing if you don’t have a compass and a map for where you want to go.
Enter conformity, morality and authenticity. It’s tough to be authentic if you don’t have an anchor on who you are and what your morals are. With this in mind, think of a poor sailor making his way in a choppy ocean. He’s not sure where he’s going as he doesn’t have his final destination figured out yet. He can’t remember why he went on this journey and he doesn’t really even know what crew he’s got with him. Now, imagine that every land mass he passes looks lush and green and has billboards just calling his name,
“Come this way for free rum!”
“Don’t keep going, rest your weary legs in our motel! Free breakfast!”
If our sailor had no idea what he was looking for, who his crew really was, nor where he was headed, would he not stop at every land mass? It’s easy to see how one could easily get swayed into any free advice or headline with this sort of unanchored approach. To quote a Katy Perry song, “I stood for nothing, so I fell for everything.”
I, as this sailor, had no anchor and yet I knew who I was. I didn’t want to dock at every island looking for the “magic” key to social media success. I didn’t even think that my definition of success was the same as the collective conscious might be. So, I set out to define exactly what my anchor and map was. Who am I and what do I stand for? It is this map that will define everything else that I do. If I am approaching a new project, a new campaign, a new client, a new contract, I will put it through my Pyramid of Focus & Strength. This will determine that I am staying on course, not straying off course. This pyramid helps me to maintain my integrity and authenticity to self which strengthens my business morality and contributes to a feeling of success and worth.