• Why Rituals Are Key to Beating Social Media Fatigue

    May 22, 2017 | Vicki
  • I’ve worked with hundreds of businesses and organizations and nearly all of them struggle to keep up with the sheer pace of change in the implementation of effective social media strategies.

    I recently returned from Social Media Camp, Canada’s largest social media conference.

    This year’s conference theme was Going Global and I had the good fortune of meeting and mingling with thought leaders in the social media and digital marketing space from across the globe.

    From Dublin to Shanghai, and all across Canada and the U.S., the brightest and the best gathered to teach, share, learn and attempt to stay at least slightly ahead of the ever-evolving social media learning curve.

    I presented at the conference on the theme of Social Media That Matters, and also served on a panel that dealt with the topic of online and off-line balance.

    The key question that I answer in my presentations is: How can we be technically productive and privately peaceful?

    I’ve worked with hundreds of businesses and organizations and nearly all of them struggle to keep up with the sheer pace of change in the implementation of effective social media strategies.

    For people who work in the social-digital space, the problem is exacerbated.

    Social media fatigue has become a big issue.

    Beverley Theresa, one of the speakers at this year’s event, recently wrote an insightful piece on this problem, titled The Struggle is Real, Social Media Burnout. She tells her personal story in the piece and offers several tips including managing a better schedule.

    I’m with her on this one. I believe one of the keys to being technical productive is to prioritize and plan how you want to use your time online, and to be clearly focused on the messages that are core to the essence of your brand or business.

    Being true to who you truly are creates alignment between you, your content, and the online community you are trying to reach. This saves time and increases your effectiveness.

    I was delighted to attend a session by Avijit Singh Arya, founder of Internet Moguls. Arya specializes in work with the travel and hospitality industry and splits his time between Canada and India, with a home in Vancouver B.C. and one in New Delhi.

    I met Arya last year at the Canadian Internet Marketing Conference in Squamish, and we quickly became friends and mutual fans.

    In his session, Arya introduced the notion of daily rituals as a key to staying focused on your business goals online.

    He recommends that we develop a set of tasks such as creating daily content, initiating online dialogues, sending personal messages, or promoting the success of others.

    Repeat the rituals daily as a way of creating a habitual practice to grow relationships and connections.

    These tasks are simple but effective and the rituals become a plan that you prioritize daily. Knowing that you’ve taken care of success strategies for the day means you can relax and concentrate on delivering to your clients.

    It also means you can make time to create an offline routine and develop rituals that supports your personal happiness, health and peacefulness.

    Morning meditation, anyone?

    _____

    Vicki McLeod is an author, TEDx speaker, and award-winning entrepreneur. She is a business and personal coach and consultant. Follow her on Facebook, Twitter, and Instagram or find her at vickimcleod.com.

    This article first appeared in the May 19, 2017 issue of the Maple Ridge NEWS. Vicki writes a biweekly column on social media and digital lifestyle.