BY VICKI MCLEOD: THE TIMES JULY 19-2012
If you’re paying attention to conversations in the world of social media, you’ve probably heard of the 80/20 rule.
No doubt you’ve heard of it in reference to a number of other things as well, but in social media parlance, it refers to the formula used to determine the kind of content that makes for the best posts.
Generally, 80 per cent of [...]
BY LORI GRAHAM, THE TIMES JUNE 21, 2012
If you're still thinking about whether or not social media platforms such as Facebook, Twitter, Four Square, Pinterest, or You Tube are necessary to promote your business, think about these three Cs.
1) Choice: Just because every other business seems to be using social media doesn't mean you have to.
If what you're currently doing to market your [...]
What's the most common piece of advice you're most likely to give someone when they head out to meet someone new, go on a date, or interview for a job?
"Just be yourself."
We offer this advice because we know that if you act naturally, you're more likely to be comfortable and honest. People gravitate toward others who are authentic, because we feel they are trustworthy, and they make us [...]
Chicks offer navigation tools
Social Chicks are the newest to join The TIMES stable of local columnists addressing issues that matter in town
By Vicki McLeod, The Times April 19, 2012
From Facebook to Pinterest to Twitter to Google Plus, social media is changing the way we communicate, connect, and interact.
That's why three local marketing and communications specialists got together [...]
Today we had the great privilege of facilitating a workshop for local environmental groups who wanted to start or improve their social media presence in preparation for Earth Day. Hosted by the Ridge Meadows Recycling Society, the workshop covered the concept of why organizations would want to engage with their supporters and followers online, and then gave them tips and tricks for Twitter and [...]