Facebook recently jumped into the live story telling arena, first with Facebook Live, then with Messenger Day, and in late March 2017 with Facebook Stories. The recent move by Facebook signals a sea change in how we approach online communication and the way businesses will need to adapt to marketing products and services.
So, what’s the big deal?
It means we’ve entered the world of [...]
One of the great gifts of the Internet is that we are able to solicit ideas, input and advice from a wide range of sources. It’s called crowdsourcing.
Crowdsourcing is defined as ‘the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet.’
Preparing for this article, for[...]
Angela Crocker is a writer, teacher, and information organizer. Among other achievements, Crocker has developed a process she calls the ‘digital cleanse’. The digital cleanse is a 30-day series of strategies and tips based on her more than 25 years on the Internet. In her series, she shares how she sorts, stores, weeds, and organizes unwieldy online data to create order and keep systems [...]
The Internet is a pretty big place – and I’m using the noun ‘place’ deliberately. There is a way we can be tempted to think about the Internet as a ‘thing’, primarily because we access it using devices.
I’m careful about this language because it is easy to forget, while we are cozily ensconced at home in a favourite chair with our iPad, or snugly settled at our laptops in a [...]
Delighted to introduce you to my new column, #Untrending, published bi-weekly in the Maple Ridge News.
In my recent book, #Untrending – A Field Guide to Social Media That Matters, I talk about social media as a doorway to meaning, contribution, beauty and truth. Tall talk, I know, but aimed at challenging us to take a long view of our online engagements and consider each post as a kind of [...]
Canada Post has had its troubles in recent years, largely because of the shift from paper to electronic transactions.
The federal corporation’s annual reports show volumes dropping from 10.8 billion pieces of mail in 2009 to 8.9 billion in 2015. Your friends don’t send many Christmas cards any more, and your credit card company wants to send your statements on line.
As part of a survival[...]
The Digital News Report 2016, published by the Reuters Institute this past June, explores changing patterns of news consumption in 26 countries based on interviews with more than 50,000 people.
As you’d expect, the 124-page report has news about the rise of digital news (64 per cent of people aged 18 to 24 get their news primarily online) and, in Canada especially, the decline of print.
Successful social media is all about building relationships of trust with the online community that you serve. First, you want to be crystal clear about who is in that community. We call this defining your avatar.
In Hinduism, an avatar is defined as “a manifestation of a deity or released soul in bodily form on earth; an incarnate divine teacher” (which to be honest, is a definition I [...]
We had coffee last week with a friend who works in a large government agency. Its good work benefits thousands of people, but the work is very technical, very complicated. She said her senior leadership is “conservative”, meaning they don’t like to communicate or meet with the public. She also said the agency is changing the way it provides its services and is getting a rough ride from news[...]
What's hot and what's not in 2016? Leading social media and digital marketing specialists weigh in with their predictions.
Sean Smith, That Social Media Guy: “Video, Video, Video. 2015 saw the arrival of platforms like Periscope, Facebook Live and Blab, but I think it is only the tip of the iceberg, when it comes to personal or mobile video broadcasting. Wide scale adoption will lead to even [...]