Demographics have been long used as a tool by which to predict behavior and differentiate between attitudes of population groups by age, ethnicity, gender, socioeconomic status, or geography. In the marketing arena, demographics have been kind of a holy grail for predicting consumer buying patterns and targeting products and services.
In the 21st century where we navigate the tricky [...]
I recently had the opportunity to attend a business networking event. Let me say right up front, that I am not really a fan of networking. I have a mature business, and a stable revenue stream. Going to events to drum up customers and pitch my services and products isn’t a primary motivator anymore. Even when my business was new, I found myself resistant to networking as a tool for growing [...]
Canada Post has had its troubles in recent years, largely because of the shift from paper to electronic transactions.
The federal corporation’s annual reports show volumes dropping from 10.8 billion pieces of mail in 2009 to 8.9 billion in 2015. Your friends don’t send many Christmas cards any more, and your credit card company wants to send your statements on line.
As part of a survival[...]
Successful social media is all about building relationships of trust with the online community that you serve. First, you want to be crystal clear about who is in that community. We call this defining your avatar.
In Hinduism, an avatar is defined as “a manifestation of a deity or released soul in bodily form on earth; an incarnate divine teacher” (which to be honest, is a definition I [...]