• Camera-First 'Stories' are Transforming Social Media & Digital Communications

    Facebook recently jumped into the live story telling arena, first with Facebook Live, then with Messenger Day, and in late March 2017 with Facebook Stories. The recent move by Facebook signals a sea change in how we approach online communication and the way businesses will need to adapt to marketing products and services. So, what’s the big deal? It means we’ve entered the world of [...]

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    What Bores Us Silly on Social Media?

    One of the great gifts of the Internet is that we are able to solicit ideas, input and advice from a wide range of sources. It’s called crowdsourcing. Crowdsourcing is defined as ‘the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet.’ Preparing for this article, for[...]

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    Social Media Content Planning Made Easy

    Angela Crocker is a writer, teacher, and information organizer. Among other achievements, Crocker has developed a process she calls the ‘digital cleanse’. The digital cleanse is a 30-day series of strategies and tips based on her more than 25 years on the Internet. In her series, she shares how she sorts, stores, weeds, and organizes unwieldy online data to create order and keep systems [...]

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    Playing in that Place Called the Internet

    The Internet is a pretty big place – and I’m using the noun ‘place’ deliberately. There is a way we can be tempted to think about the Internet as a ‘thing’, primarily because we access it using devices. I’m careful about this language because it is easy to forget, while we are cozily ensconced at home in a favourite chair with our iPad, or snugly settled at our laptops in a [...]

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    Maintaining Mindfulness in the Digital Fast Lane

    Delighted to introduce you to my new column, #Untrending, published bi-weekly in the Maple Ridge News. In my recent book, #Untrending – A Field Guide to Social Media That Matters, I talk about social media as a doorway to meaning, contribution, beauty and truth. Tall talk, I know, but aimed at challenging us to take a long view of our online engagements and consider each post as a kind of [...]

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    Finding the Sweet Spot: 3 Pillars of Branding

    Successful social media is all about building relationships of trust with the online community that you serve. First, you want to be crystal clear about who is in that community. We call this defining your avatar. In Hinduism, an avatar is defined as “a manifestation of a deity or released soul in bodily form on earth; an incarnate divine teacher” (which to be honest, is a definition I [...]

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    What's hot in social-digital for 2016?

    What's hot and what's not in 2016? Leading social media and digital marketing specialists weigh in with their predictions. Sean Smith, That Social Media Guy: “Video, Video, Video. 2015 saw the arrival of platforms like Periscope, Facebook Live and Blab, but I think it is only the tip of the iceberg, when it comes to personal or mobile video broadcasting. Wide scale adoption will lead to even [...]

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    The Best of 2015: A Round Up of Social Media Resources

    With the holidays just around the corner it’s time to contemplate some downtime to dream up the upcoming year and reflect on the year that is drawing to a close. I don’t know about you, but I love to snuggle down this time of year in my flannel pajamas with a mug of something hot and delicious and surf the web, read, and catch up on new ideas. To get you started, this month’s column [...]

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    Top 10 Social Media Predictions for 2016

    What's hot and what's not in 2016? I asked some of my favourite leading social media and digital marketing specialists to weigh in with their predictions. Sean Smith, That Social Media Guy: “Video, Video, Video. 2015 saw the arrival of platforms like Periscope, Facebook Live and Blab, but I think it is only the tip of the iceberg, when it comes to personal or mobile video broadcasting. [...]

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    Blab is Social Media's Newest Platform: Is it Right For Your Business?

    Imagine Twitter, Google Hangouts, YouTube, webinars, and reality talk television all rolled into one and you have a notion of social media’s newest platform, Blab. Blab launched in beta about three months ago and already geeks, nerds, social media specialists and technophiles have flocked to Blab and are blabbing about –well, everything. Blab is a live streaming video platform that allows [...]

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