• The true magic of social media

    I recently spent a Saturday afternoon at a local hair salon. To keep me company while I had my hair cut and coloured, I had my smartphone, and old-school, a fashion magazine. As I leafed lazily through the magazine, a darkly beautiful young woman took the seat beside me. I noticed first her grace as she sat, and then her outgoing energy. She is vivacious and happy, chatting with her [...]

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    Social Media Etiquette for Facebook: Unfriend or Unfollow?

    I have a friend. Let’s call her Jane. Jane had a minor falling out with another friend. Let’s call him Dick. Dick and Jane don’t see too much of each other these days. They are polite, but a little uncomfortable when they bump into one another, even though they share many interests, and have many friends in common. Both Dick and Jane have Facebook accounts, and they have an even wider [...]

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    Three Tips for Creating Great Original Social Media Content

    I don’t know about you, but I am beginning to experience Facebook fatigue. I am spending less time online, and less on Facebook, specifically. I unfollow people whose posts annoy me, and seek out those whose content inspires, nourishes or entertains. I recently asked my Facebook community to tell me what kind of original content they are creating for social media. My question was a sneaky [...]

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    #HappyCanadaDay - How to Celebrate on Social Media

    July 1 is Canada Day, a federal statutory holiday where Canadians across the country celebrate the anniversary of the enactment of the Constitution Act 1867, which united three separate colonies into a single Dominion called Canada. I swell with pride just typing this I will be out of the country on Canada Day, and will rely on social media newsfeeds to share the celebration. To me, this is [...]

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    Being Human in an Emoticon World

    Scrolling through the Facebook news feed can be an emotional roller coaster ride. Life and death, tragedy and comedy all flow across our screens at a scale and scope that isn’t really possible to consciously absorb, let alone respond to adequately. A year or so ago, Facebook added ‘Reactions’ to its vocabulary of responses. Prior to the ‘Reactions’ rollout we could reply to a post by [...]

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    The Ethics of Bots and Backlinks, Over Brunch

    There is almost nothing I like better than gathering with friends and sharing conversation over food. Recently, on a fine and sunny Sunday, my husband I had an alfresco meal at the Maple Ridge home of our friends Dominic Kotarski and Christina Waschko. Dom and Christina are what I call ‘international citizens’. He’s from Tennessee and she’s from northern Germany. They met in Australia. [...]

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    Why Rituals Are Key to Beating Social Media Fatigue

    I’ve worked with hundreds of businesses and organizations and nearly all of them struggle to keep up with the sheer pace of change in the implementation of effective social media strategies. I recently returned from Social Media Camp, Canada’s largest social media conference. This year’s conference theme was Going Global and I had the good fortune of meeting and mingling with thought [...]

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    Is Long-Form Writing Dead?

    Chris Brogan, a thought leader I truly admire, sent me an email recently announcing the demise of long-form writing. This news breaks writers’ hearts everywhere, mine included, but his point is well taken. I met Brogan in Boston, Massachusetts, a couple of years ago and I’ve had the opportunity to hear him speak more than once. He is a grounded, peaceful guy, who pays a kind of fine [...]

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    Are We a Generation of Technoholics?

    In her book, The Power of Off, psychotherapist Nancy Colier explores mindful ways to stay sane in a virtual world. Needless to say, Colier and I are largely singing from the same song sheet. While technology and social media offer important ways to solve problems, communicate, and do business, they also have a shadow side. There are more than 32 million Internet users in Canada, with 3.6 [...]

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    Camera-First 'Stories' are Transforming Social Media & Digital Communications

    Facebook recently jumped into the live story telling arena, first with Facebook Live, then with Messenger Day, and in late March 2017 with Facebook Stories. The recent move by Facebook signals a sea change in how we approach online communication and the way businesses will need to adapt to marketing products and services. So, what’s the big deal? It means we’ve entered the world of [...]

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