It is September and there is a quickening in the air carried by the subtle changing of the season as summer sidles out the door, leaving shorter days and cooler temperatures behind.
Forests and gardens are thirsty for rain. The leaves are poised to fall. Children of all sizes lug shiny new backpacks to school, some for the first time.
After the long and lazy days of summer, routine is [...]
Different groups have different roles.
If you spend any time on Facebook, either for business or personal reasons, you’ve likely noticed significant changes in what content is being distributed over the newsfeed. The reach of most Facebook Pages has been severely reduced while posts from Facebook Groups are getting more visibility.
Facebook’s algorithm has always governed what we see and[...]
On April 4, Maple Ridge played host to the Innovation in Emerging Cities Forum.
The event brought together representatives from industry, education, and government to discuss ways to foster a climate of innovation and how to attract, develop and retain the talent required to sustain such a culture.
I had the pleasure of emceeing the event and working with the City of Maple Ridge’s economic[...]
It is easy to forget, tucked as we are into the far northeastern corner of Metro Vancouver, that Maple Ridge is part of a large urban region with a population of roughly 2.463 million.
At the heart of the region is the City of Vancouver, one of the world’s Top 10 most livable cities, according to Conde Naste.
Proximity matters, and as land and housing prices skyrocket throughout the [...]
The first in a series on innovation and emerging cities.
Technology impacts nearly all areas of our lives, from how we communicate to how we work.
According to Randstad Canada, Canada’s largest staffing firm, “Technology is changing traditional industries, and how business is done and the type of work performed. Virtual technologies dictate how natural resources are sourced, recovered [...]
Periscope is a free live video streaming app, like an Instagram of live streaming, offering users the real time opportunity to see the world through the eyes of someone else. To be honest, I haven't yet jumped onto the Periscope bandwagon. I’m doing what is generally referred to as ‘lurking’ by signing into the app and watching livecasts (or “scopes” as they’re called) from around [...]
Are you familiar with the term dark social?
While you might think it refers to the shadowy side of social media and Internet use, it is actually a term coined in 2012 by Alexis C. Madrigal, a senior editor at The Atlantic, to refer to the sharing of content that occurs outside of what is measured by web analytics programs.
Examples of dark social include links copied and pasted into emails, [...]
In a recent interview on Motherpreneur TV, Maple Ridge’s Christina Waschko asked: “How do you choose the right social media platform for your business?”
My answer to this, as it is with many social media questions is: It depends.
There are two things that are important to consider before choosing a platform for your business. The first one is your capacity to deliver on that [...]
The Maple Ridge Times: Social Chicks Column
I recently had the opportunity to attend the first-ever Canadian Internet Marketing Conference as a guest speaker on a Business-to-Business (B2B) panel. It was great to be at an event with a broad view of the world of digital marketing, as opposed to the often narrowly-focused world of social media marketing.
Mixing and mingling with the [...]
This week's Maple Ridge Times Column focuses on the four top tips for online engagement and social media.
There is no question that the digital environment can be a challenging one and that sustaining a strong, effective social media presence for your business or organization requires a savvy combination of strategy and resources. Successful communication itself can be tricky enough without the[...]