Periscope is a free live video streaming app, like an Instagram of live streaming, offering users the real time opportunity to see the world through the eyes of someone else. To be honest, I haven't yet jumped onto the Periscope bandwagon. I’m doing what is generally referred to as ‘lurking’ by signing into the app and watching livecasts (or “scopes” as they’re called) from around [...]
Are you familiar with the term dark social?
While you might think it refers to the shadowy side of social media and Internet use, it is actually a term coined in 2012 by Alexis C. Madrigal, a senior editor at The Atlantic, to refer to the sharing of content that occurs outside of what is measured by web analytics programs.
Examples of dark social include links copied and pasted into emails, [...]
In a recent interview on Motherpreneur TV, Maple Ridge’s Christina Waschko asked: “How do you choose the right social media platform for your business?”
My answer to this, as it is with many social media questions is: It depends.
There are two things that are important to consider before choosing a platform for your business. The first one is your capacity to deliver on that [...]
The Maple Ridge Times: Social Chicks Column
I recently had the opportunity to attend the first-ever Canadian Internet Marketing Conference as a guest speaker on a Business-to-Business (B2B) panel. It was great to be at an event with a broad view of the world of digital marketing, as opposed to the often narrowly-focused world of social media marketing.
Mixing and mingling with the [...]
This week's Maple Ridge Times Column focuses on the four top tips for online engagement and social media.
There is no question that the digital environment can be a challenging one and that sustaining a strong, effective social media presence for your business or organization requires a savvy combination of strategy and resources. Successful communication itself can be tricky enough without the[...]
This was so well written and worth re-posting here.
Thanks to Roxanne Hooper of the Maple Ridge-Pitt Meadows Times
Vicki McLeod Crowned Business Leader of the Year by the Chamber of Commerce
Vicki McLeod has worked with, and for, various levels of government, many of the community’s non-profit organizations, and countless small businesses in Maple Ridge and Pitt Meadows during the past [...]
So what’s up in the world of digital marketing and social media in 2015? Collaboration, integration and content according to presenters and organizers of two of 2015’s “do-not-miss” events, the Canadian Internet Marketing Conference (CIMC) in March, and Social Media Camp in May.
Darian Kovacs of Jelly Marketing, CIMC organizer, points to the emergence of cross-pollination between [...]
Cadi Jordan is a local social media specialist whose niche market is the spa, health and beauty industry. She is author of the forthcoming book, How to Run Your Social Like an Agency and is a regular contributor to Fresh Vancouver Magazine.
Appropriately, Cadi and I met up for little holiday pampering at Maple Ridge’s Cloud Nine Nail Bar. Manicures and pedicures were on the menu as we talked [...]
Last week I had the opportunity to speak at Women’s AM, a gathering of local business women who meet for breakfast once a month. They asked me, generally, to talk about social media. It's a big topic and I decided to focus on what it means to be successful with social media.
Success in social media depends on effective content. For content to really connect with clients, customers and key [...]
Election time is upon us. Last time around I did an assessment of the candidates’ use of digital and social media tools to reach voters. The pickings were slim in 2011, with few candidates using social media or establishing much of an online presence.
I predicted then, that this time around social media would play a larger role as the tools themselves became more ubiquitous and the common [...]