Cadi Jordan is a local social media specialist whose niche market is the spa, health and beauty industry. She is author of the forthcoming book, How to Run Your Social Like an Agency and is a regular contributor to Fresh Vancouver Magazine.
Appropriately, Cadi and I met up for little holiday pampering at Maple Ridge’s Cloud Nine Nail Bar. Manicures and pedicures were on the menu as we talked [...]
Last week I had the opportunity to speak at Women’s AM, a gathering of local business women who meet for breakfast once a month. They asked me, generally, to talk about social media. It's a big topic and I decided to focus on what it means to be successful with social media.
Success in social media depends on effective content. For content to really connect with clients, customers and key [...]
Election time is upon us. Last time around I did an assessment of the candidates’ use of digital and social media tools to reach voters. The pickings were slim in 2011, with few candidates using social media or establishing much of an online presence.
I predicted then, that this time around social media would play a larger role as the tools themselves became more ubiquitous and the common [...]
The silly season is upon us and I’ve noticed recently that I’m getting a number of friend requests on Facebook from people who are planning to run in the local civic elections. You, too? It’s time to take back your newsfeed.
It has become common on Facebook to get friend requests from people you don’t know. Many businesses are using Facebook to market products and services. Strictly [...]
This summer, the Social Chicks and the Maple Ridge-Pitt Meadows Times hosted the community’s second annual Social Media Day, and more than 60 participants from local businesses and organizations attended to find out how to use social media to grow awareness, connect with customers and stakeholders and build a strong online presence.
Social media experts from across the region offered tips and[...]
I recently had the opportunity to spend a day or two encouraging passers-by to snap ‘selfies’ in aid of a good cause. For those who may not know, selfies are self-portraits usually taken with a smartphone and then uploaded to social media sites.
Vicki and Lorene taking a selfie at the Haney Farmer's Market
While most people were quite willing to play in, my request was sometimes met with[...]
Julien Smith says, “Your network is absolutely everything”. I saw and heard him say this myself at Social Media Camp in Victoria earlier this month. Julien’s work focuses on adaptation and change and draws from a deep study of evolution, biomimicry and an observation of nature – that most highly evolved network of all. Needless to say, meeting him was a *fangasm*.
He is the CEO of [...]
Despite a general consensus that social media takes transparency and openness to new heights, most social platforms maintain fairly rigorous constraints on the way connections are made. Facebook requires you to confirm friend requests or to “like” a business page, while LinkedIn requires social proof that you indeed know the contacts you’re connecting with. Not so, Twitter.
On Twitter, [...]
Maple Ridge peep, Cadi Jordan. Skypes it in.
Cadi Jordan self-describes as a connector who was ‘born social.’ Her clients have described her as ‘hyper-connected’. Both attributes are advantages in her current role as a social media consultant, specializing in the wellness industry.
Jordan is a relative newcomer to Maple Ridge having relocated here from Vancouver B.C. two years ago, [...]
By VICKI McLEOD - THE TIMES, Feb. 20-2014 What is the impact you want your business or organization to have? What problem are you solving for clients or customers? What pain are you relieving? These are the kinds of questions businesses and organizations need to ask in order to fully define the nature of the online conversations they want to lead on social media platforms.
The conversations that [...]