After an amazing weekend at the first annual Canadian Internet Marketing Conference in the raw beauty and majesty of Squamish, B.C., my head is full, my brain muscle stretched and my heart (yes, my heart was involved) full and happy. It was an amazing opportunity to hobnob with many of the people and experts I have connected with in the land of Social Media. I am really looking forward to Social Media Camp in May as well as next year’s already booked CIMC2016.
In the meantime here is my knowledge take-away, which I happily pass along to you. You are welcome;)
Over-arching weekend theme:
Five main topics continued to repeat throughout the weekend, a common thread if you will. It pleases me to no end that these were the themes that were repeated because it tells me that I’m in with the right crowd, thus happy hearted:
Build relationships! It’s People to People, not Business to Business or Business to Consumer. We’re dealing with people.
Know your customer. No matter what you’re doing, get it down to a mad crazy science of knowing exactly whom you’re doing it for.
Data, research, stats…Rinse, Repeat. Data is important, know it, study it, learn from it, and be better. If you don’t know how or don’t have the time, get someone who can and will.
Grow, change, adapt with the times.
Be kind & do good. Use your marketing power to make the world a little bit better.
There were so many great moments from CIMC that I’ve decided to have fun with it and write a series of blog posts instead of trying to explode your mind with a cornucopia of my fan favorites. Throughout the next couple of weeks I will be blogging about the BEST of CIMC2015 – think BEST of SNL but without Lorne Michaels (well, without any of those cast members…we shall have our own). I’ll try not to reminisce like a giddy schoolgirl back from summer camp but full disclosure, that’s how I feel so it may come out here and there. I look forward to blogging again soon with the top tips from the Panel speakers.