I’ve devoted more than a decade to researching and writing about the intersection of the analog and digital worlds. Social media, email, chat platforms, instant messaging, and texting have dramatically impacted the way we communicate at home and work, but we must be mindful of the need to connect offline and to be fully present at home and on the job. In the new book, I draw extensively on my professional and personal experience as a consultant and as a professional coach. I hope that my latest offering will educate, inform, and inspire you to take on the challenges posed by communicating effectively as we navigate the future together. I further hope it provides you the necessary insight and the confidence to speak up, show up, and contribute fully in your life and work.
I have always had a strong commitment to personal development work, believing that human potential is one of the last great unexplored frontiers. In both my corporate practice and my private coaching practice, I have had the privilege to work directly with professionals at all levels. For nearly thirty years I have closely observed the habits, behaviours, and traits that make good leaders great, and stood shoulder-to-shoulder with them as they solved problems, navigated conflict, and addressed personal and professional challenges. I have seen first-hand the positive impact of effective communication, not only on the lives and careers of the professionals with whom I’ve worked, but also on the success of their workplace projects, initiatives, and strategies.
I lived more than half my life in a wholly analog environment and understand the mental shift required to embrace the technology of the digital age. The demands of the digital world and its never-ending learning curve can be exhausting. Helping clients cross the digital divide made me realize that they require additional skills to be successful—especially in managing the scope, scale, and pace of digital engagement.
The ability to manage time, prioritize, avoid distraction, and focus on what truly mattered to them and their businesses became paramount. In 2015, I wrote a tiny book called #UNTRENDING, A Field Guide to Social Media That Matters. How to Post, Tweet, and Like Your Way to a More Meaningful Life (First Choice 2016). I wrote it as a guide to using social media in a meaningful way. It aimed to help the reader use platforms like Facebook, Twitter, and Instagram to communicate with authenticity and meaning. I proposed that, in order to craft meaningful posts, we actually need to get offline – to disconnect in order to reconnect. I urged readers then, and I urge you now, to find more time for offline pursuits, to dive deeply into life’s offerings and fully digest them, and then come back to technology enriched and fulfilled.
If I can help you do so, reach out.
-Vicki McLeod, Founder, Main Street Communications Ltd.