You may have heard this new term that's emerged: "Facebook Zero". Facebook Zero refers to a state on the social media behemoth where you have zero organic reach for pages. This has been the trend in recent Facebook algorithm changes and now Facebook has rolled out yet another change that will affect the way your page reaches it's target audience.
The new changes will affect the way [...]
The Maple Ridge Times: Social Chicks Column
I recently had the opportunity to attend the first-ever Canadian Internet Marketing Conference as a guest speaker on a Business-to-Business (B2B) panel. It was great to be at an event with a broad view of the world of digital marketing, as opposed to the often narrowly-focused world of social media marketing.
Mixing and mingling with the [...]
It's easy to get caught up in all the new trends and want to keep up with what everyone else is doing but it is important that we stick to a solid foundation first and foremost. Building relationships with our clients based on trust (@RebeccaColeman) is a solid keystone to creating any relational archway.
Back to Basics: Marketing Building Blocks
Have a defined goal for each social media [...]
Photo: Braden Paul Photography
I know, I know, nobody likes to be called a "pro" when it comes to social media as it's always changing but I think we can all agree that the cream of the crop showed up to the Canadian Internet Marketing Conference and gave some great tips on creating, managing, and growing our social media marketing.
CREATING & MANAGING
"Get disoriented – get out of your[...]
The selfie , courtesy: Sunny Leonarduzzi
After an amazing weekend at the first annual Canadian Internet Marketing Conference in the raw beauty and majesty of Squamish, B.C., my head is full, my brain muscle stretched and my heart (yes, my heart was involved) full and happy. It was an amazing opportunity to hobnob with many of the people and experts I have connected with in the land of Social [...]
This week's Maple Ridge Times Column focuses on the four top tips for online engagement and social media.
There is no question that the digital environment can be a challenging one and that sustaining a strong, effective social media presence for your business or organization requires a savvy combination of strategy and resources. Successful communication itself can be tricky enough without the[...]
This was so well written and worth re-posting here.
Thanks to Roxanne Hooper of the Maple Ridge-Pitt Meadows Times
Vicki McLeod Crowned Business Leader of the Year by the Chamber of Commerce
Vicki McLeod has worked with, and for, various levels of government, many of the community’s non-profit organizations, and countless small businesses in Maple Ridge and Pitt Meadows during the past [...]
THE TIMES: Feb. 19, 2015 by VICKI MCLEOD
In her book The Joy of Missing Out, Finding Balance in a Wired World, author Christina Crook poses the question: “What are people for?” She poses it in the context of online relationships and whether or not we see other people simply as consumers. Her book is thought-provoking and challenges us to think about whether the arms-length nature of digital[...]
Going with the theory that everything we experience, touch, feel, or interact with has energy, I wanted to focus on how this translates to the world of social media. Have you ever walked into a room and, after a moment, wanted to walk right back out? On the flip side, have you ever met someone for the first time and immediately felt a connection as though you've known each other for years? [...]
"Conformity is doing what everyone else is doing, regardless of what is right. Morality is doing what is right, regardless of what everyone else is doing." ~Evette Carter
I recently saw the above quote by Evette Carter and it really resonated with me and the journey I've been on as an entrepreneur. In the world of social media marketing there is a LOT of noise out there. This really [...]