Demographics have been long used as a tool by which to predict behavior and differentiate between attitudes of population groups by age, ethnicity, gender, socioeconomic status, or geography. In the marketing arena, demographics have been kind of a holy grail for predicting consumer buying patterns and targeting products and services. In the 21st century where we navigate the tricky [...]
Successful social media is all about building relationships of trust with the online community that you serve. First, you want to be crystal clear about who is in that community. We call this defining your avatar. In Hinduism, an avatar is defined as “a manifestation of a deity or released soul in bodily form on earth; an incarnate divine teacher” (which to be honest, is a definition I [...]
We had coffee last week with a friend who works in a large government agency. Its good work benefits thousands of people, but the work is very technical, very complicated. She said her senior leadership is “conservative”, meaning they don’t like to communicate or meet with the public. She also said the agency is changing the way it provides its services and is getting a rough ride from news[...]
What's hot and what's not in 2016? Leading social media and digital marketing specialists weigh in with their predictions. Sean Smith, That Social Media Guy: “Video, Video, Video. 2015 saw the arrival of platforms like Periscope, Facebook Live and Blab, but I think it is only the tip of the iceberg, when it comes to personal or mobile video broadcasting. Wide scale adoption will lead to even [...]
With the holidays just around the corner it’s time to contemplate some downtime to dream up the upcoming year and reflect on the year that is drawing to a close. I don’t know about you, but I love to snuggle down this time of year in my flannel pajamas with a mug of something hot and delicious and surf the web, read, and catch up on new ideas. To get you started, this month’s column [...]
Leaders, this one is for you. Yes, it is kind of corny. We’ve all heard it before as a metaphor for self-care. If things get tricky in the air, put on your own oxygen mask, before you try to help anyone else. It’s a cliche because it contains a little kernel of universal wisdom. Simply put, we can’t be there for others if we’re not there for ourselves first. At Main Street we approach [...]
In one of our 2015 podcasts we take a deep dive into how to apply core personal development principles to your business or organization. We’re talking conscious business, folks. Commerce that is heart-centred and grounded in integrity and passion. Yummy, right? For what it's worth, I share a little of my backstory - the journey with Main Street Communications and how we grew from a [...]
What's hot and what's not in 2016? I asked some of my favourite leading social media and digital marketing specialists to weigh in with their predictions. Sean Smith, That Social Media Guy: “Video, Video, Video. 2015 saw the arrival of platforms like Periscope, Facebook Live and Blab, but I think it is only the tip of the iceberg, when it comes to personal or mobile video broadcasting. [...]
BY VICKI MCLEOD - THE TIMES January 16 - 2014 Having spent a goodly part of the recent holiday season ensconced in my pajamas, mouse and mincemeat in hand, cruising the Internet, here are my top predictions for social media trends in the upcoming year. 1. Getting Social If you aren't already using social media for your business or brand, 2014 is the year you’ll jump in. Pundits are [...]
Sharing the social media love. A Power Point on Social Media Basics