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  • Main Street Blog

  • Your Facebook Legacy
    April 15, 2019 | Blog item Maple Ridge News Column | Vicki
    Your Facebook Legacy

    Social media and digital technology have changed the way we live. They have also changed the way we die, or at least the way we grieve and memorialize. At the end of life, we need to make choices about what remains online, for ourselves or for our loved ones. What happens, for example, to our Facebook accounts? At the time of this writing, Facebook offers users essentially two options in the[...]

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    The Countdown to Social Media Camp
    March 20, 2019 | Blog item Maple Ridge News Column Social media | Vicki
    The Countdown to Social Media Camp

    Spring is in the air, and the season is signaled by buds on the trees, birdsong in the morning, and the peeking of the daffodil and tulip bulbs from the cold ground. Weak sunshine cheers us and we look forward to more hours of daylight and more time outside. For those of us who play in the digital space, spring also means a return of Social Media Camp, Canada’s largest such conference. Held [...]

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    Technology Empowers Health Choices
    March 11, 2019 | Blog item Maple Ridge News Column Social media | Vicki
    Technology Empowers Health Choices

    Most of us are familiar with Twitter, Facebook, Instagram, and Snapchat. These are apps that help us connect with friends and loved ones and share the details of our day-to-day lives. What about apps that support health and wellness? There are literally thousands of apps available in the consumer marketplace to support personal fitness, health, stress-reduction and diet goals. Public [...]

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    Declutter your Facebook Space
    February 5, 2019 | Blog item Maple Ridge News Column Social media | Vicki
    Declutter your Facebook Space

    Facebook Groups are a great tool for building online community, offering value, and encouraging true social media engagement. However, life in Facebook-land means responding to ongoing changes to Facebook’s algorithms, including those that govern groups. As a simple explanation, the algorithm is a process that ranks all available posts that can display on a user’s newsfeed based on how [...]

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    Thinking in terms of Legacy
    October 20, 2018 | Blog item Maple Ridge News Column | Vicki
    Thinking in terms of Legacy

    As I write this, I’m putting the finishing touches on a book manuscript. It will be sent to the editor in the morning, and following about a month of substantive edits, it will go into the hands of a copy editor to take care of things like commas and periods. After that, it will be readied for print. The book will be released in March 2019. I’ve had the privilege of co-writing the [...]

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    Review Social Media Use for Youth
    September 9, 2018 | Blog item Maple Ridge News Column Maple Ridge Pitt Meadows Times Column | Vicki
    Review Social Media Use for Youth

    It is September and there is a quickening in the air carried by the subtle changing of the season as summer sidles out the door, leaving shorter days and cooler temperatures behind. Forests and gardens are thirsty for rain. The leaves are poised to fall. Children of all sizes lug shiny new backpacks to school, some for the first time. After the long and lazy days of summer, routine is [...]

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    Changes to Facebook and online reach
    July 30, 2018 | Blog item Maple Ridge News Column Maple Ridge Pitt Meadows Times Column | Vicki
    Changes to Facebook and online reach

    Different groups have different roles. If you spend any time on Facebook, either for business or personal reasons, you’ve likely noticed significant changes in what content is being distributed over the newsfeed. The reach of most Facebook Pages has been severely reduced while posts from Facebook Groups are getting more visibility. Facebook’s algorithm has always governed what we see and[...]

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    Catalyst for Positive Change
    April 15, 2018 | Blog item Maple Ridge News Column Maple Ridge Pitt Meadows Times Column | Vicki
    Catalyst for Positive Change

    On April 4, Maple Ridge played host to the Innovation in Emerging Cities Forum. The event brought together representatives from industry, education, and government to discuss ways to foster a climate of innovation and how to attract, develop and retain the talent required to sustain such a culture. I had the pleasure of emceeing the event and working with the City of Maple Ridge’s economic[...]

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    Creating landscape for future economy
    March 25, 2018 | Blog item Maple Ridge News Column Maple Ridge Pitt Meadows Times Column | Vicki
    Creating landscape for future economy

    It is easy to forget, tucked as we are into the far northeastern corner of Metro Vancouver, that Maple Ridge is part of a large urban region with a population of roughly 2.463 million. At the heart of the region is the City of Vancouver, one of the world’s Top 10 most livable cities, according to Conde Naste. Proximity matters, and as land and housing prices skyrocket throughout the [...]

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    Maple Ridge on Innovation in Emerging Cities
    March 4, 2018 | Blog item Maple Ridge News Column Maple Ridge Pitt Meadows Times Column | Vicki
    Maple Ridge on Innovation in Emerging Cities

    The first in a series on innovation and emerging cities. Technology impacts nearly all areas of our lives, from how we communicate to how we work. According to Randstad Canada, Canada’s largest staffing firm, “Technology is changing traditional industries, and how business is done and the type of work performed. Virtual technologies dictate how natural resources are sourced, recovered [...]

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    She Wrote the Book on That: Effective Communication at Work
    January 10, 2022 | Blog item Communications | Vicki
    She Wrote the Book on That: Effective Communication at Work

    I’m delighted to introduce you to my latest book: Effective Communication at Work: Speaking and Writing Well in the Modern Workplace (Rockridge Press 2020) I’ve devoted more than a decade to researching and writing about the intersection of the analog and digital worlds. Social media, email, chat platforms, instant messaging, and texting have dramatically impacted the way we communicate at[...]

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    Values, Not Age, Unite Us.
    May 14, 2020 | Blog item Marketing and branding | Vicki McLeod
    Values, Not Age, Unite Us.

    Demographics have been long used as a tool by which to predict behavior and differentiate between attitudes of population groups by age, ethnicity, gender, socioeconomic status, or geography. In the marketing arena, demographics have been kind of a holy grail for predicting consumer buying patterns and targeting products and services. In the 21st century where we navigate the tricky [...]

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