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  • Putting the 'social' in The Social Chicks
    February 18, 2012 | Blog item Building Community Getting Social Social media | The Social Chicks
    Putting the 'social' in The Social Chicks

    Back in the fall of 2011, the three of us, Vicki, Lori and Rebecca, offered our first workshop as the Social Chicks, helping businesses in the Pitt Meadows [...]

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    11 of page 11

  • Where inspiration meets strategy. Welcome.

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    She Wrote the Book on That: Effective Communication at Work
    January 10, 2022 | Blog item Communications | Vicki
    She Wrote the Book on That: Effective Communication at Work

    I’m delighted to introduce you to my latest book: Effective Communication at Work: Speaking and Writing Well in the Modern Workplace (Rockridge Press 2020) I’ve devoted more than a decade to researching and writing about the intersection of the analog and digital worlds. Social media, email, chat platforms, instant messaging, and texting have dramatically impacted the way we communicate at[...]

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    Values, Not Age, Unite Us.
    May 14, 2020 | Blog item Marketing and branding | Vicki McLeod
    Values, Not Age, Unite Us.

    Demographics have been long used as a tool by which to predict behavior and differentiate between attitudes of population groups by age, ethnicity, gender, socioeconomic status, or geography. In the marketing arena, demographics have been kind of a holy grail for predicting consumer buying patterns and targeting products and services. In the 21st century where we navigate the tricky [...]

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    1 of page 51

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