By VICKI MCLEOD, THE TIMES JUNE 20-2013 Ask Steve Robinson what he thinks about the impact of social media on business and culture, then sit back and prepare to be dazzled. Robinson is the creative mastermind behind Pitt Meadows based SocioVisual Communications and he offers unique insights into the application and integration of social media into our lives and work.
Describing himself as a [...]
By VICKI MCLEOD, THE TIMES, APRIL 24-2013
Trevor and Vicki. Photo by: Fred Armstrong
I first met Trevor Batstone virtually, when he volunteered to take part in the Pitt Meadows Economic Development Corporation’s Ambassador Program.
I was doing an interim stint there and we promoted the program via social media channels. Trevor saw our promotions and signed up online.
As a courtesy, I [...]
You’ve decided your business should be on social media, and you’re excited to get going. After all, it’s as simple as opening an account and just posting stuff, right?
Hang on. You wouldn’t invest a large amount of money in a marketing campaign without a plan first, would you?
Like anything you do with your business that requires a significant amount of time or money, you need to do [...]
BY VICKI MCLEOD, THE TIMES FEBRUARY 8-2013
The Maple Ridge Pitt Meadows Times has taken the leap into Layar and a quick survey of my social media savvy peeps has generated big buzz about this new medium.
Layar is an Augmented Reality (AR) platform that enables smartphone users (iPhone and Android for now) to scan print copy and link to an almost infinite number of online sources and [...]
BY VICKI MCLEOD, THE TIMES JANUARY 18, 2013
Vicki leading a new year's vision board workshop.
January is the start of a new year and everybody’s favourite January pursuit is reflecting on the previous year and considering new goals and plans for the upcoming one.
As a life and business coach, I like to take a holistic approach to planning, and that includes planning social media [...]
BY VICKI MCLEOD, THE TIMES OCTOBER 18, 2012
So good to look at!
Several months ago, the social media site Pinterest, was hailed as ‘the next big thing’. Skeptics weren’t entirely sure this would hold true, but the online pin board site continues to outstrip Google +, YouTube and Twitter in driving traffic to websites and in translating that traffic into online sales.
So what’s [...]
Did you know that Facebook posts get far more engagement when you are sharing a photo than any other type of post? Ever wonder why Pinterest is so popular?
People love eye candy, or at least something to look at when they are online. Who wants to read a whole bunch of text? A picture says a thousand words, and it is so much more engaging. It requires less "work" than reading text, clicking on [...]