I recently had the opportunity to spend a day or two encouraging passers-by to snap ‘selfies’ in aid of a good cause. For those who may not know, selfies are self-portraits usually taken with a smartphone and then uploaded to social media sites.
Vicki and Lorene taking a selfie at the Haney Farmer's Market
While most people were quite willing to play in, my request was sometimes met with[...]
By VICKI McLEOD - THE TIMES, Feb. 20-2014 What is the impact you want your business or organization to have? What problem are you solving for clients or customers? What pain are you relieving? These are the kinds of questions businesses and organizations need to ask in order to fully define the nature of the online conversations they want to lead on social media platforms.
The conversations that [...]
BY VICKI MCLEOD - THE TIMES January 16 - 2014 Having spent a goodly part of the recent holiday season ensconced in my pajamas, mouse and mincemeat in hand, cruising the Internet, here are my top predictions for social media trends in the upcoming year.
1. Getting Social
If you aren't already using social media for your business or brand, 2014 is the year you’ll jump in. Pundits are [...]
By VICKI MCLEOD, THE TIMES AUG. 15-2013 One of the key principles of social media is that it is, at heart, social.
Some people find this notion challenging, particularly if the drive to engage in social is motivated solely by its marketing potential.
Traditionally, we market via push messages – broadcasting outward to key audiences and consumers.
While we tend to think of social [...]
By VICKI MCLEOD, THE TIMES, APRIL 24-2013
Trevor and Vicki. Photo by: Fred Armstrong
I first met Trevor Batstone virtually, when he volunteered to take part in the Pitt Meadows Economic Development Corporation’s Ambassador Program.
I was doing an interim stint there and we promoted the program via social media channels. Trevor saw our promotions and signed up online.
As a courtesy, I [...]
BY VICKI MCLEOD, THE TIMES JANUARY 18, 2013
Vicki leading a new year's vision board workshop.
January is the start of a new year and everybody’s favourite January pursuit is reflecting on the previous year and considering new goals and plans for the upcoming one.
As a life and business coach, I like to take a holistic approach to planning, and that includes planning social media [...]
BY VICKI MCLEOD, THE TIMES OCTOBER 18, 2012
So good to look at!
Several months ago, the social media site Pinterest, was hailed as ‘the next big thing’. Skeptics weren’t entirely sure this would hold true, but the online pin board site continues to outstrip Google +, YouTube and Twitter in driving traffic to websites and in translating that traffic into online sales.
So what’s [...]
Did you know that Facebook posts get far more engagement when you are sharing a photo than any other type of post? Ever wonder why Pinterest is so popular?
People love eye candy, or at least something to look at when they are online. Who wants to read a whole bunch of text? A picture says a thousand words, and it is so much more engaging. It requires less "work" than reading text, clicking on [...]