Imagine Twitter, Google Hangouts, YouTube, webinars, and reality talk television all rolled into one and you have a notion of social media’s newest platform, Blab. Blab launched in beta about three months ago and already geeks, nerds, social media specialists and technophiles have flocked to Blab and are blabbing about –well, everything. Blab is a live streaming video platform that allows [...]
Blabbing About Blab Here’s the simple skinny: All you need is a Twitter account. If you don’t have one, create one. It’s very simple. Click here for instructions. Then: Go to Blab.im where you can follow me and you will get the directions to sign up for the platform. Click SUBSCRIBE to join scheduled Blabs. You can join any Blab this way. At showtime, [...]
Are you familiar with the term dark social? While you might think it refers to the shadowy side of social media and Internet use, it is actually a term coined in 2012 by Alexis C. Madrigal, a senior editor at The Atlantic, to refer to the sharing of content that occurs outside of what is measured by web analytics programs. Examples of dark social include links copied and pasted into emails, [...]
The selfie , courtesy: Sunny Leonarduzzi After an amazing weekend at the first annual Canadian Internet Marketing Conference in the raw beauty and majesty of Squamish, B.C., my head is full, my brain muscle stretched and my heart (yes, my heart was involved) full and happy. It was an amazing opportunity to hobnob with many of the people and experts I have connected with in the land of Social [...]
"Conformity is doing what everyone else is doing, regardless of what is right. Morality is doing what is right, regardless of what everyone else is doing." ~Evette Carter I recently saw the above quote by Evette Carter and it really resonated with me and the journey I've been on as an entrepreneur. In the world of social media marketing there is a LOT of noise out there. This really [...]
So what’s up in the world of digital marketing and social media in 2015? Collaboration, integration and content according to presenters and organizers of two of 2015’s “do-not-miss” events, the Canadian Internet Marketing Conference (CIMC) in March, and Social Media Camp in May. Darian Kovacs of Jelly Marketing, CIMC organizer, points to the emergence of cross-pollination between [...]
Last week I had the opportunity to speak at Women’s AM, a gathering of local business women who meet for breakfast once a month. They asked me, generally, to talk about social media. It's a big topic and I decided to focus on what it means to be successful with social media. Success in social media depends on effective content. For content to really connect with clients, customers and key [...]
Election time is upon us. Last time around I did an assessment of the candidates’ use of digital and social media tools to reach voters. The pickings were slim in 2011, with few candidates using social media or establishing much of an online presence. I predicted then, that this time around social media would play a larger role as the tools themselves became more ubiquitous and the common [...]
The silly season is upon us and I’ve noticed recently that I’m getting a number of friend requests on Facebook from people who are planning to run in the local civic elections. You, too? It’s time to take back your newsfeed. It has become common on Facebook to get friend requests from people you don’t know. Many businesses are using Facebook to market products and services. Strictly [...]
I recently had the opportunity to spend a day or two encouraging passers-by to snap ‘selfies’ in aid of a good cause. For those who may not know, selfies are self-portraits usually taken with a smartphone and then uploaded to social media sites. Vicki and Lorene taking a selfie at the Haney Farmer's Market While most people were quite willing to play in, my request was sometimes met with[...]