Despite a general consensus that social media takes transparency and openness to new heights, most social platforms maintain fairly rigorous constraints on the way connections are made. Facebook requires you to confirm friend requests or to “like” a business page, while LinkedIn requires social proof that you indeed know the contacts you’re connecting with. Not so, Twitter.
On Twitter, [...]
Maple Ridge peep, Cadi Jordan. Skypes it in.
Cadi Jordan self-describes as a connector who was ‘born social.’ Her clients have described her as ‘hyper-connected’. Both attributes are advantages in her current role as a social media consultant, specializing in the wellness industry.
Jordan is a relative newcomer to Maple Ridge having relocated here from Vancouver B.C. two years ago, [...]
BY VICKI MCLEOD - THE TIMES January 16 - 2014 Having spent a goodly part of the recent holiday season ensconced in my pajamas, mouse and mincemeat in hand, cruising the Internet, here are my top predictions for social media trends in the upcoming year.
1. Getting Social
If you aren't already using social media for your business or brand, 2014 is the year you’ll jump in. Pundits are [...]
By VICKI MCLEOD, THE TIMES AUG. 15-2013 One of the key principles of social media is that it is, at heart, social.
Some people find this notion challenging, particularly if the drive to engage in social is motivated solely by its marketing potential.
Traditionally, we market via push messages – broadcasting outward to key audiences and consumers.
While we tend to think of social [...]
As long as you're not a tourism-based business, you may find that your online community's habits are changing and attention spans are shortening during the summer months. Where you may have been spending an hour contributing to your online community, you may now find that you have an extra hour to laze in your hammock. Think again.
Although a little downtime would be incredibly satisfying for [...]
By VICKI MCLEOD, THE TIMES JUNE 20-2013 Ask Steve Robinson what he thinks about the impact of social media on business and culture, then sit back and prepare to be dazzled. Robinson is the creative mastermind behind Pitt Meadows based SocioVisual Communications and he offers unique insights into the application and integration of social media into our lives and work.
Describing himself as a [...]
You’ve decided your business should be on social media, and you’re excited to get going. After all, it’s as simple as opening an account and just posting stuff, right?
Hang on. You wouldn’t invest a large amount of money in a marketing campaign without a plan first, would you?
Like anything you do with your business that requires a significant amount of time or money, you need to do [...]
BY VICKI MCLEOD, THE TIMES FEBRUARY 8-2013
The Maple Ridge Pitt Meadows Times has taken the leap into Layar and a quick survey of my social media savvy peeps has generated big buzz about this new medium.
Layar is an Augmented Reality (AR) platform that enables smartphone users (iPhone and Android for now) to scan print copy and link to an almost infinite number of online sources and [...]
BY VICKI MCLEOD, THE TIMES OCTOBER 18, 2012
So good to look at!
Several months ago, the social media site Pinterest, was hailed as ‘the next big thing’. Skeptics weren’t entirely sure this would hold true, but the online pin board site continues to outstrip Google +, YouTube and Twitter in driving traffic to websites and in translating that traffic into online sales.
So what’s [...]